For a 34 gallon tank 1 cup is way overkill IMO, in regards to Rox that is. There is a calculator on BRS. I have a extra chamber for my reactor so I just switch that out every 2 weeks.
I think less carbon switched more often is better than more less often. I say this because carbon is not a discriminating absorption material like GFO (which generally targets more specific ions). With that being said it is taking way more "stuff" out of the water which leads me to believe it gets exhausted pretty quickly. I don't think any study has proved anything on how fast it gets exhausted, I am just taking the common sense approach.
I also run water through the reactor really slow. IMO you dont want carbon tumbling, better contact time with the water and less of a chance of fines getting back into your system.